Become An Industry Leader With

UGC - Recognized Online BBA


Our BBA in Marketing Management 3 Year ( 6 Semester )


D Y Patil University, with 40 years of academic excellence, offers an innovative online MBA program featuring a research-centric, multi-disciplinary curriculum.

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Career Impact: Elevate your career aspirations with our expert support and dedicated resources.

Discover our Online Degree Programs and kickstart your transformative learning journey today.

Industry Mentors

Personalized guidance from career experts throughout the academic journey.

Virtual Placement Drives

Connect with employers & explore opportunities through interactive online events.

Master Classes

Access comprehensive help for resume building, interview preparation and job placement.

Profile Building

Build a credible professional profile by showcasing your skills through hands-on projects.

Amity Online Advantages

Why We're The Right Fit For You

Top Indian & Global Faculty

Get a world-class education from the faculty with rich academic and industry experience.

Career Services For Job Readiness

Get personalized support to enhance your job readiness, including resume building, interview preparation, and career guidance.

Choose The Way You Want To Learn

Enhance your learning potential through your choice of printed books, audio books, e-books, videos, and campus library resources.

Industry-Relevant Curriculum

Our programs are designed in collaboration with industry experts to ensure you gain the skills and knowledge that employers seek.

Our Accreditations & Recognitions

Discover our Online Degree Programs & begin an exciting educational journey

  • First University in india to receive UGC Approval for Online Degrees & Learning Platform

  • The Western Association of Schools & Collages

  • Wes Accredited In Canada

  • Ranked Among Top 3% Globally

  • Ranked Among Top 3% Globally

  • India's First Private University

Fees Structure

24 Months EMI

4,625*

Interest free

Per Semester Fee

18500*

Full Program Fee

1,11,000

Program Overview & Structure

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Semester 1

  • Principles of Management - I
  • Principles of Micro Economics
  • Basic Accounts - I
  • Business Communication
  • Computer Fundamentals

Semester 2

  • Organizational Behavior
  • Principles of Macro Economics
  • Basic Accounts - II
  • Management Information System
  • International Business

Semester 3

  • Human Resource Management
  • Marketing Management
  • Legal Aspects of Business
  • Cost and Management Accounting
  • Conflict Management & Negotiation Skills

Semester 4

  • Entrepreneurship Development
  • Leader Skills and Managerial Effectiveness
  • Project Management
  • Small Business Management
  • Digital Marketing & E – Commerce

Semester 5

  • Total Quality Management
  • Consumer Behavior
  • Retail Management
  • Rural Marketing
  • Distribution & Salesmanship

Semester 6

  • Customer Management
  • Advertising & Branding
  • International Marketing
  • Services Marketing
  • Visual Merchandising

Eligibility Criteria

  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Self Declaration on Rs. 100 stamp paper
  • Passport Size Photograph (not more than 3 months old)
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Name change affidavit
  • Marriage certificate / gazette for name change

For Indian Students

  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Self Declaration on Rs. 100 stamp paper
  • Passport Size Photograph (not more than 3 months old)
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Name change affidavit
  • Marriage certificate / gazette for name change

For Foreign Students

Admission Process

Select Your Program

Choose the program that suits your goals

Complete Your Application

Fill out your application with all the necessary information

Pay Your Program Fees

Make your program payment securely & easily

Submit & Register

Submit your application and complete your registration

Await Your Enrollment

Wait for enrollment details & guidance

Potential Job Roles

Entry Level

  • Marketing Coordinator
  • Social Media Executive
  • Sales Executive
  • Market Research Analyst
  • Digital Marketing Assistant

Mid Level

  • Marketing Manager
  • Brand Manager
  • Business Development Manager
  • Product Manager
  • SEO Specialist

Senior Level

  • Marketing Director
  • Chief Marketing Officer (CMO)
  • Senior Product Manager
  • Head of Marketing
  • Strategic Marketing Consultant

Are You Ready To Take The Next Step In Your Career ?

Enroll Now

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Frequently Asked Questions

What will I learn in the Online BBA in Marketing Management at D.Y. Patil University?

The program covers key topics such as consumer behavior, digital marketing, brand management, market research, advertising, and sales management, equipping you with the skills needed for a successful marketing career.

What are the career opportunities after completing the Online BBA in Marketing Management?

Graduates can pursue roles such as Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, and Market Research Analyst in various sectors, including retail, advertising, and FMCG.

Is the Online BBA in Marketing Management suitable for working professionals?

Yes, the program is flexible and designed to cater to working professionals, offering online coursework that allows you to study at your own pace while managing your job responsibilities.