Become An Industry Leader With

UGC - Recognized Online MBA


MBA in Digital Marketing 2 Year ( 4 Semester )


D Y Patil University, with 40 years of academic excellence, offers an innovative online MBA program featuring a research-centric, multi-disciplinary curriculum.

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Advance your career with expert guidance and personalized resources to turn aspirations into achievements.

Explore our online degree programs and start your transformative learning journey today.

Expert Mentors

Tailored Support from Industry Experts Every Step of Your Academic Journey.

Online Placement Drives

Engage with Employers & Discover Opportunities Through Interactive Virtual Events.

Expert-Led Masterclasses

Get Complete Support for Resume Building, Interview Prep, and Job Placement.

Elevate Your Profile

Create a Strong Professional Profile by Highlighting Your Skills Through Practical Projects.

Amity Online Advantages

Why We're The Right Fit For You

Learn from Top Indian and Global Faculty

Receive World-Class Education from Faculty with Extensive Academic and Industry Expertise.

Career Services for Enhanced Job Readiness

Get personalized support to enhance your job readiness, including resume building, interview preparation, and career guidance.

Select Your Preferred Learning Path

Maximize Your Learning Potential with a Choice of Printed Books, Audiobooks, eBooks, Videos, and Campus Library Resources.

Industry-Relevant Curriculum

Our programs are designed in collaboration with industry experts to ensure you gain the skills and knowledge that employers seek.

Our Accreditations & Recognitions

Discover our Online Degree Programs & begin an exciting educational journey

  • First University in india to receive UGC Approval for Online Degrees & Learning Platform

  • The Western Association of Schools & Collages

  • Wes Accredited In Canada

  • TIMES THE HIGHER EDUCATION WORLD UNIVERSITY

  • Digital Education Council

  • All India Council for Technical Education

Fees Structure

24 Months EMI

7,083*

Interest free

Per Semester Fee

42,500*

Full Program Fee

1,70,000

Program Overview & Structure

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Semester 1

  • MBA-ON1-OB Organizational Behaviour
  • MBA-ON1-POA Principle of Accounting
  • MBA-ON1-ME Managerial Economics
  • MBA-ON1-POM Principles of Management
  • MBA-ON1-QT Quantitative Techniques
  • Electives – Any One
  • MBA-ON1-GBE Global Business Environment
  • MBA-ON1-BLCG Business Law & corporate Governance
  • MBA-ON1-BC Business communication

Semester 2

  • MBA-ON2-HRM Human Resource Management - I
  • MBA-ON2-STM Strategic Management
  • MBA-ON2-FM Financial Management - I
  • MBA-ON2-PM Principles of Marketing - I
  • MBA-ON2-OM Production & Operation Management
  • Electives – Any One
  • MBA-ON2-SCM Supply Chain Management
  • MBA-ON2-MIS Management Information System
  • MBA-ON2-SM Sales Management

Semester 3

  • MBA-ON3-IB International Business
  • MBA-ON3-RM Research Methodology
  • MBA-ON3-PM Project Management
  • MBA-ON3-EE Entrepreneurship Essentials
  • MBA-ON3-CMA Cost & Management Accounting
  • Project Work - Part 1
  • Electives – Any One
  • MBA-ON3-DM-X Digital Marketing
  • MBA-ON3-OR-X Operation Research

Semester 4

  • MBA-ON4-SM-SM Services Marketing
  • MBA-ON4-SM-ASP Advertising & Sales Promotion
  • MBA-ON4-SM-CB Consumer Behaviour
  • MBA-ON4-SM-SBM Strategic Brand Management
  • MBA-ON4-SM-SDM Sales And Distribution Management
  • MBA-ON4-SM-RM Retail management
  • MBA-ON4-SM-PW Project Work - Part 2 Final Submission

Eligibility Criteria

  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
  • Marriage certificate / gazette for name change
  • Name change affidavit

For Indian Students

  • 10th (SSC) Statement of Marks
  • 12th (HSC) Statement of Marks
  • Degree Certificate & Last Year / Semester Statement of Marks
  • Photo ID Proof (PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • Passport Size Photograph (not more than 3 months old)
  • Self Declaration on Rs. 100 stamp paper
  • Marriage certificate / gazette for name change
  • Name change affidavit

For Foreign Students

  • Graduation Transcripts
  • O Level Certificate (completing 10 years of formal schooling. Diploma will not be acceptable)
  • A Level Certificate (completing 12 yrs of formal schooling. Diploma will not be acceptable)
  • Graduation Degree with Minimum 35% or Equivalent Marks (3 years or 4 years degree program. Diploma will not be acceptable)
  • Certificate of Equivalence from Association of Indian Universities (required by any student with foreign education to apply in any University in INDIA,

Admission Process

Select Your Program

Choose the program that suits your goals

Complete Your Application

Fill out your application with all the necessary information

Pay Your Program Fees

Make your program payment securely & easily

Submit & Register

Submit your application and complete your registration

Await Your Enrollment

Wait for enrollment details & guidance

Potential Job Roles

Entry Level

  • Digital Marketing Executive
  • Social Media Coordinator
  • SEO Analyst

Mid Level

  • Digital Marketing Manager
  • Content Strategist
  • PPC Specialist

Senior Level

  • Digital Marketing Director
  • Head of E-commerce
  • Chief Marketing Officer (CMO)

Are You Ready To Take The Next Step In Your Career ?

Enroll Now

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Frequently Asked Questions

What is an MBA in Digital Marketing?

An MBA in Digital Marketing equips students with advanced skills in online marketing, analytics, and brand building to thrive in the dynamic digital landscape.

What career opportunities are available with this degree?

Graduates can pursue roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, or Chief Marketing Officer in industries ranging from e-commerce to media.

What skills are essential for digital marketing success?

Key skills include creativity, data analysis, social media management, content creation, SEO, and familiarity with digital marketing tools and platforms.

How does an MBA in Digital Marketing enhance career prospects?

It provides the knowledge and tools to develop effective online marketing campaigns, drive brand growth, and secure high-ranking positions in the marketing field.

Is an MBA in Digital Marketing suitable for beginners?

Yes, the program is designed to cater to individuals from various backgrounds, providing a mix of foundational concepts and advanced strategies in digital marketing.