Amity University
Bachelor of Commerce (B.COM)
MBA
PG
Amity University
Amity University
Master of Business Administration (MBA) in Digital Marketing Management
100% online, UGC-DEB entitled degree — learn at your own pace with live lectures, recorded archives, and 24/7 LMS access without pausing your professional career.
₹56,300
per semester
Duration: 2 Years
Fees Structure
Simple, transparent fees.
Easy EMI Options
₹8,906 / mo
24 Months EMI · Interest free
Per Semester Fee
₹56,300
Pay per semester as you learn
Full Program Fee
₹2,07,000
Total tuition for 4 semesters
About the Institution
Master of Business Administration with specialization in Digital Marketing Management Amity University
Foundation Was Established With A Small Idea That Was Incepted In The Minds Of It's Promoters In Year 1994!
Established & UGC-DEB Entitled
NAAC A++ / A+ Accredited
State-of-the-Art Digital LMS
Career & Placement Impact
Career Impact : How We Help You Build Your Dream Career
Industry Mentors
Personalized guidance from career experts throughout the academic journey.
Virtual Placement Drives
Connect with employers & explore opportunities through interactive online events.
Master Classes
Access comprehensive help for resume building , interview preparation and job placement.
Profile Building
Build a credible professional profile by showcasing your skills through hands-on projects.
Amity University Online Advantages
Amity Online Advantages
Why We're The Right Fit For You
Top Indian & Global Faculty
Get a world-class education from the faculty with rich academic and industry experience.
Career Services For Job Readiness
Career Services enhance job readiness by offering resume building, interview prep, and job search support. These resources ensure students are well-prepared for successful careers.
Choose The Way You Want To Learn
Enhance your learning potential through your choice of printed books, audio books, e-books, videos, and campus library resources.
Industry-Relevant Curriculum
Our programs are designed in collaboration with industry experts to ensure you gain the skills and knowledge that employers seek.
TRUST & GLOBAL RECOGNITION
Our Accreditations & Recognitions
Discover trusted online degree programs backed by recognized institutions.
UGC Approved
Recognized online degree programs and learning platform.
WASC
Western Association of Schools & Colleges.
WES
Credential evaluation for Canada.
Ranked Among Top
Ranked Among Top 3% Globally
Ranked Among Top
Ranked Among Top 3% Globally
Digital Education Council
India's first private university.
Program Overview & Structure
What your learning journey looks like.
Duration
2 Years
Structure
4 Semesters
Delivery
Live + Recorded Classes
Learning Mode
100% Online · 24/7 LMS
Full Semester Curriculum
The complete subject list, core modules, and specialization electives are included in the official brochure.
Curriculum by Semester
Detailed semester breakdown of subjects and foundational modules.
Semester 1
- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management
Semester 2
- Legal Aspects of Business
- Business Research Methods
- Financial Management
- Human Resource Management
- Conflict Resolution and Management
Semester 3
- Digital Customer Analytics
- Digital journey with Brand Management
- Minor Project
- Performance Marketing
- Professional Ethics and Social Responsibility for Sustainability
- Social Media and Technology Marketing
- Strategic Management
Semester 4
- Digital Commerce - Reinventing Business Models
- Digital Marketing
- Major Project
- Management in Action - Social Economic and Ethical Issues
- Marketing Analytics - Data Tools and Techniques
- AI Tools and Applications
Eligibility Criteria
Who can apply?
General Criteria
- Marketers and brand managers looking to start a career in digital marketing.
- Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies.
- Professionals looking to develop skills in digital marketing domain for career growth.
- Graduate in any discipline.
For Indian Students
- Graduation in any discipline with minimum 40% marks. (Below 40%: Admission test required)
- Proficiency in English required
For Foreign Students
- Graduation from a recognized university
- Certificate of equivalence from the Association of Indian Universities (AIU) (Refer to https://www.aiu.ac.in/)
Admission Process
From application to enrollment in 5 steps.
01
Free Counselling
Speak to our senior education advisors to confirm university eligibility.
02
Document Upload
Submit academic marks cards and ID documents via secure portal.
03
University Approval
Verification by the university admissions committee within 24-48 hours.
04
Fee Payment / EMI
Pay initial semester fee or activate 0% interest EMI schedule.
05
LMS Activation
Receive your official student ID, LMS login, and orientation schedule.
Potential Job Roles
Potential job roles after your MBA.
An MBA opens doors to diverse and rewarding career opportunities across industries.
Entry-Level Roles
Creative Assistant
Content Strategist
Social Media Coordinator
SEM Specialist
Content Creator
Management Roles
Marketing Data Analyst
Community Manager
Conversion Rate Optimizer done-icon Inbound Marketing Manager
Content Marketing Manager
Senior Leadership
Digital Brand Manager
Creative Director
Digital Marketing Manager
SEO Marketing Manager
Head of Social Marketing
Are you ready to take the next step in your career?
Got Questions?
Frequently asked questions.
What makes an MBA in Digital Marketing different from a regular MBA?
An MBA in Digital Marketing focuses on online marketing strategies, SEO, social media, and analytics tools. It combines business management with digital skills needed in today’s online-driven world.
How long does it take to complete this MBA program?
The program duration is 2 years divided into 4 semesters. It is designed to provide both core management knowledge and specialized digital marketing skills.
Which tools and platforms will I learn in this course?
You will learn tools like Google Analytics, SEO tools, social media platforms, and digital advertising software. These tools are widely used in real-world marketing campaigns.
Are there practical projects included in the course?
Yes, the program includes live projects, case studies, and real-world assignments. This ensures hands-on learning and better industry exposure.
Can I switch my career to digital marketing after this MBA?
Yes, this MBA is perfect for career switching into digital marketing roles. It provides the skills and knowledge needed to enter the fast-growing digital industry.
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